The Tetra Poultry Genetics COUNTRY program was created in response to new market trends in global egg production and the continuously evolving animal welfare expectations. Modern consumer demands and regulations increasingly favor production systems where adaptability, calm temperament, robust type, and suitability for various alternative housing systems have become essential requirements.

For this reason, the development of COUNTRY hybrids focuses on genetic traits that meet the animal welfare, economic, and market challenges of the future egg industry. The objective of the program is to develop modern hybrids that, in addition to delivering reliable production performance, are highly adaptable to alternative, free-range, and other systems placing greater emphasis on animal welfare.

The first representative of this genetic direction is COUNTRY Brown, which already demonstrates the potential of the program today. However, development work is continuously progressing, and COUNTRY White and COUNTRY Beige hybrids will soon follow, further expanding the COUNTRY family developed for the future of egg production.